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North America Partner Program

Build a managed services practice on a proven enterprise platform

The CMDB-360 Value-Added Reseller program lets qualified MSPs, systems integrators, cloud consultancies and IT solution providers brand, deploy, customize and sell CMDB-360 within defined territories across the United States and Canada — delivered through the cloud marketplaces your customers already use.

4
Cloud marketplaces — AWS, OCI, Azure & GCP
2×–4×
Services revenue vs. license on initial deployments
~120
Days from agreement to first customer go-live
100%
VAR-owned professional services revenue
Why partner

A platform to build a business around — not just another product to resell

CMDB-360 is commercially available today on AWS, Oracle Cloud and Azure Marketplaces, with Google Cloud anticipated in the near term. The VAR program gives you a proven, extensible foundation and the freedom to make it your own.

Sell under your own brand

Deliver CMDB-360 fully white-labeled as your own product, or co-branded as “Your Product, Powered by CMDB-360” — including a branded customer portal.

Multi-cloud marketplace delivery

Resell through AWS CPPO, Oracle and Azure Private Offers, and Google Cloud — with no access to source code or development infrastructure required.

Deploy the way each customer wants

Run a hosted MSP delivery model with a branded customer portal, or deploy into the customer’s own cloud account — and operate both models side by side.

Build your own IP

An open customization and connector framework lets your team create proprietary automation and discovery agents that competitors can’t easily replicate.

Keep the services revenue

Implementation, automation development, training and managed services are entirely VAR-owned — typically the largest revenue component early on.

Ongoing platform investment

Base2Summit ships a minimum of two major releases per year on a published roadmap, with Premier partners receiving previews a release cycle ahead.

Program design

Two ways to partner

The program recognizes two distinct commercial models. Many partners run both at once — reselling to enterprises that self-manage, while operating a managed service for others. Your VAR agreement reflects whichever tracks apply to you.

Track 1 — VAR / Reseller

You sell CMDB-360 licenses and professional services to end customers who take operational ownership and use the platform directly within their own IT operations.

  • Earn margin on licenses plus project-based services
  • You own the customer commercial relationship
  • Recurring managed-service arrangements optional

Track 2 — MSP Partner

You embed CMDB-360 into your managed service as an operational tool. Customers don’t administer it — they see a branded portal into their managed environment.

  • Wholesale OEM-style pricing preserves service margin
  • Revenue earned through your managed-service contract
  • Multi-tenant by design for managing many customers
Deployment flexibility

Serve every customer, from SMB to enterprise

CMDB-360’s Base Station and Satellite architecture supports two deployment models through the same marketplace delivery — so you choose what fits each customer’s size, governance needs and commercial preference.

MSP Delivery Model

You operate the Base Station in your own cloud account. Customer satellites report back to it, and each customer accesses a branded portal with read-level visibility into their assets, inventory and managed environment. Ideal for managed-service delivery and SMB customers who want a fully managed experience.

Customer-Hosted Model

The Base Station is deployed in the customer’s own cloud account or data center with full data isolation. You manage it under a managed-services agreement, or hand operational ownership to the customer. Preferred by larger enterprises with strict data-governance requirements.

Marketplace-native procurement

Delivered through the marketplaces your customers already buy from

Because CMDB-360 is listed on the major clouds, customers can procure it through existing committed spend — AWS EDP, Microsoft MACC and Google CUDs — which makes it effectively pre-funded and accelerates procurement approval. Lead with this in enterprise conversations.

AWS Marketplace — CPPO Oracle Cloud Marketplace — Private Offers Azure Marketplace — Private Plans Google Cloud Marketplace — coming soon
Partner tiers

Grow from Authorized to Premier

Two engagement tiers accommodate different stages of investment, with escalating benefits tied to demonstrated performance and technical capability.

Authorized VAR

The entry-level designation: deploy and sell CMDB-360 under your own brand in a defined territory, with access to the platform, marketplace delivery, technical documentation and standard onboarding. Built for partners establishing initial market presence and pipeline.

Premier VAR

Earned through customer growth, certified staffing and active customization development. Adds the connector development framework, early roadmap input, co-marketing, priority support and preferred commercial terms — plus territory exclusivity tied to annual milestones.

Market opportunity

A large, growing North American need

Cloud sprawl, ITSM modernization and tightening compliance are driving durable demand for automated, audit-ready asset management. CMDB-360 addresses it directly — and gives partners an adjacent path into FinOps and cloud cost advisory.

  • Cloud sprawl. Multi-cloud and hybrid estates lose visibility into what exists and what it costs — automated discovery is increasingly non-negotiable.
  • ITIL / ITSM modernization. A reliable, continuously updated CMDB is the foundation; manual maintenance is a known failure point.
  • Compliance & audit. SOC 2, ISO 27001, HIPAA, FedRAMP and PCI-DSS all require accurate asset inventories as a baseline control.
  • MSP consolidation. The market is consolidating around platforms that provide multi-tenant visibility across customer estates.
  • FinOps growth. Accurate discovery underpins cloud cost optimization — a growing adjacent services opportunity.

Verticals to prioritize

CMDB-360 fits organizations with complex, distributed IT estates. Strong starting points for North American partners:

Healthcare & Life Sciences Financial Services Manufacturing & Industrial State & Local Government Technology & Software Professional Services & MSPs
Competitive positioning

How CMDB-360 wins for partners

Against ServiceNow, BMC and point solutions, CMDB-360 occupies a distinct position that creates room for a differentiated partner practice.

Automated multi-cloud discovery

Assets are discovered and updated continuously across AWS, Azure, OCI, GCP and on-premise — no more manual CMDB upkeep.

MSP-native multi-tenancy

Built from the ground up for managed delivery — one Base Station serves many customer environments with clean data isolation.

Marketplace-native procurement

Customers buy through existing AWS, Azure, OCI or GCP committed spend — no new vendor or procurement process required.

Open extension framework

Build automation and connectors the big platform vendors won’t — creating sticky, differentiated services and reusable IP.

Right-sized for mid-market

Enterprise-grade capability at a price and implementation timeline appropriate for mid-market organizations.

Two complementary revenue streams

Recurring license margin that scales with your customer base, plus VAR-owned professional services on every engagement.

Getting started

From agreement to first customer in ~120 days

Onboarding runs in five structured phases, supported by Base2Summit technical certification and a Pilot Customer Program that gives you a live reference account early.

Agreement & registration

Execute the VAR agreement, complete marketplace seller registrations, stand up cloud accounts, and obtain resale authorizations. Weeks 1–4

Technical enablement

Your engineers complete CMDB-360 certification and deploy a Base Station in staging, validating discovery across cloud and on-premise. Weeks 5–8

Customization training

Train on the automation scripting and Satellite Connector frameworks, build your first script, and define a connector roadmap for your verticals. Weeks 9–12

Commercial launch

Configure your branded product, activate marketplace private offers, certify your sales team, and engage initial pipeline. Month 4

First customer delivery

Deliver your first deployment with Base2Summit implementation support, go live, and capture lessons to refine your methodology. Month 4–5

Interested in the full program?

Tell us about your customer base, target verticals and territory, and we’ll share the complete North America VAR Program overview — covering commercial framework, marketplace mechanics, IP terms and the onboarding plan — and set up a technical discovery session.

Request the program overview

Or email partners@base2summit.com